2.Briefly, why did you choose the site you did over the other?
People who chose the image site;
"The video site looked too cluttered and dodgy."
"images site looked more professional website. videos looked like someones myspace page"
"I found the video had to much going on and if I wanted to watch the video I would have gone to YouTube. When buying a feel an imagine is suitable"
"Watching videos is too time consuming."
"I prefer graphic design adverts to video."
"I personally like album cover art."
"Video site was too busy and overcrowded"
"videos take too long to watch, if i'm buying its a quick process dont wanna sit around n watch a video."
"The site i chose was simple and clear and easily allowed me too choose the selected item."
"video looked like youtube so why would i buy you tube?"
"personal preferance is the images and slide show with the song in the back ground, not watching the full performance."
"The image leaves something to the imagination. I wouldn't be inclined to buy from the video if i could watch it in full on the web site."
People who chose the video site;
"Like the mini videos"
"because watching visuals and moving videos is more of an attraction and will keep the consumer hooked for longer"
"you could preview the songs, it was more interactive"
"More entertaining, listen first, know what I am buying"
"less hectic"
"more visual and interesting to look at"
"Image site was too plain and boring."
"Because I could try the song out before I'd hypothetically buy it."
"It was more informative"
"More interesting to watch"
"Able to see / hear more of the artist"
"more interesting, informative and loved the set up"
"As you could hear the song in full before choosing."
"i liked the idea of being able to watch the video first"
"I enjoy music videos"
"more detail & better to see this"
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