My third artefact set out to see whether people preferred interactive image adverts to video adverts. I set out a webpage with links to two separate pages that looked the same, one containing video, one with interactive images. I then got approximately 50 people to visit each page and then choose which one they would prefer to buy from. They were then taken to a short survey that helped me understand why they chose that particular site.
Opinions were split almost 50-50 between the two sites and people generally would be prepared to buy from either site. Some people said the videos helped them as they could try before they buy, whilst others said that videos made the site look overcrowded and tacky.
I was personally happy with the design of both sites and I feel I moved away well from the design of my second artefact. The whole idea was to make the sites look the same but the fact people were prepared to buy from either means I could draw no real conclusions from it.
I got all the videos from YouTube and embedded them using their embed code, changing the height and width properties accordingly so it fit in with my design. There isn’t really another way of doing this so the techniques I used for my solution seem adequate. I feel I utilised the time period set for this artefact well.
If I were to do the same again I think I would try and make the differences between the sites more distinguishable so that there would be more reasons for people to choose one site over the other. This may lead me more towards the layout side of things to see whether how a webpage is set out affects people’s choices.
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