My first artefact was a questionnaire; I did this in order to gain a better understanding of people perceptions of advertisements. I wanted to know what kind of adverts they preferred, and whether they were concerned with the design of a particular advert.
I sent out a nine-question survey to approximately 70 people aged above 18. I also requested that people who completed my survey were frequent Internet users and that they also listen to and buy music. This was confirmed in my first two questions where almost everyone questioned used the Internet everyday, and the majority of people bought or downloaded music online every week.
I felt it was necessary for me to begin my PRP artefacts with a survey, as I wanted to find out what people thought of adverts on websites and whether people paid any attention to them. From doing this survey I have been able to find a clear path through the rest of my artefacts and I now know what area I will move onto next.
After showing the results of the questionnaire to other people in my group, we all believed that the most interesting answer was for the last question. When I asked people which kind of adverts they prefer, either a still image, a video, a banner with moving images, or a banner which you can interact with, such as a game, 50% of people answered a still image. This was surprising to the rest of the group and me, and it is therefore the area I am going on to explore next.
Overall my survey did work as I achieved a few unexpected answers that allowed me to understand people’s views of advertising a little better, as well as giving me some ideas about where I go with creating the rest of my artefacts.
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