Raf Simons is a 41 year old fashion designer from Belgium. He is strictly a menswear designer and has his own brand of clothing, Raf by Raf Simons, as well as designing for other companies. I became aware of Raf when he did some work for Fred Perry.
Fred Perry is a clothing brand which I am a massive fan of, I have spent a lot of money on their clothes and own hundreds of items. Raf announced a collaboration with Fred Perry in 2008 and they bought out several garments, primarily knitwear, but also some more casual items. The collaboration was fairly successful, although all the items were priced towards the top end of the market.
Raf primarily appealed to me because he was designing for Fred Perry, but through this collaboration I discovered his other work. Despite the fact I probably wouldn't wear his own personal brand, I still admire the way he has really expressed his own identity through his clothing. After looking more into Raf's work I discovered his website, this also fits in extremely well with his identity as it is based on a white background with very few things shown on the screen at any one time. This works really well and keeps you focused on what is important on each page.
I am influenced by Raf in the way he is able to express himself through his practice. You can really see his identity in the clothes he designs. He keeps them simple and sharp, creating stylish items. I can apply this into websites I create by being very minimal and taking the approach that keeping it simple keeps it effective. I can also be influenced by the way he has used a lot of experimentation during his career, this can easily be done through web design by collaboration with people from different areas of design and multimedia.
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