This website was made in order to advertise a new basketball shoe from Nike. The website is set out in a really unique way which I have never seen before. All of the pages of the website are navigated automatically in a movie clip. Each page has its own short movie and these play simultaneously allowing the user to browse the whole website without actually pressing anything.
There are also pages which can be navigated by the user, these look more closely at the shoe itself and allow you to have a 360 degree view of the shoe. You can also look at all the different colour ways for the shoe and it gives you great detail. The other options the user have which are featured in the top right of the screen allow the user to get directly to the several different websites which you can order the shoe from, this makes it even easier for the user and it maximises the chance of people buying the project.
Overall I really liked the website and the way it was set out. It is definately a way of creating websites which I can imagine becoming more and more popular in the coming years and I feel that it is a really good way of introducing people to a new product and allowing them to get a thorogh look at something without actually physically seeing it.
No comments:
Post a Comment