The Wilderness Downtown

I came across this website the other day and thought it was a great example of new kinds of music advertising. It has been made by Google to highlight the capabilities of the Chrome browser and features music by the band Arcade Fire. At the start you enter the name of a town or city and then throughout the video different browser windows are opened featuring different videos. Some of the windows feature images from Google Maps and Street View of the town or city you entered at the start. This is an extremely advanced example of HMTL5 and fits in very well with the subject of my PRP research document.

You can find it online here.

Exhibition Designs

I have been having a play around with possible designs for the exhibiton. I started with this idea;


But after feedback it developed into this;



I am now going to try and create a more 'themed' idea, with some sort of incorporation of three things, one to represent each pathway.

Artefact 1 Update

Having just presented and discussed my first artefact I am now able to progress and get on with creating my second artefact. Following the discussion of my questionnaire responses people thought that the most interesting thing I found out is that the majority of people would prefer an advert to be just a still image, rather than a moving banner or something interactive. Therefore I have decided I will create three identical web pages for sites which sell music, one with just still images, one with still images with some interactivity (such as slideshows), and one with video content. I will then see which one people favour and ask them why.

The way I will do this is when people click on a 'buy now' link from their chosen site, it will open up a short questionnaire asking them to explain their choice. This way I can test whether the results from my questionnaire match up with the results from my next few artefacts.

Questionnaire Results

I have collected the results for my survey and have collated the results into various tables and charts. By sending out the questionnaire my intention was to see how people perceived music advertising initially and to see within a select group whether it actually had an effect on people.

I created my survey online and asked people who were over 18 and frequently used the internet to fill it out. The majority of the results were as I expected they would be and there was no real surprises. It has however given me some ideas about peoples opinions of advertising and which styles they prefer. I was also interested as to whether people were actually concerned with the design of an advert.

Below are the charts for my results;

Research Survey

I created a survey for my research project last Friday. Have got a decent amount of results already but I'm aiming for a few more before I start making charts and graphs. The survey can be found online here; http://www.surveymonkey.com/s/D6RHRB7and only takes 2 minutes. Would be a massive help if anyone could fill it out.

Blubell Photos

Below are two of the pictures I took after my meeting with my client. The research of other pub websites showed me that it was very important to have several high quality images on the website. This shows off the pub well and gives people a good idea of the kind of atmosphere which is in the pub.

I took lots of photos when I was there and I plan to show several of these in the slideshow on the homepage, as well as including them all on the gallery page of the site.

New Design

After my research I have created a new design. I personally think this is my favourite, so I will show it to my client during the meeting this weekend.

Pub Website Research

I decided to research into other pubs to see what their websites were like. I found that many pubs had a very poorly designed website which really makes the pub look unattractive and would not make me want to visit. However, there are some pubs with well made websites and designed websites. I have included screenshots of those below;









I noticed a few similarities between the websites. They all use lots of high quality imagery in order to show off the pub itself. They also have bold backgrounds which give the website a real pub feel, as well as including all necessary details and looking welcoming. Based on this research I have chosen to redesign my website for the Bluebell to see if I can follow with these trends.

Bluebell Designs

Here are a few of my possible design ideas for the Bluebell.